Essentials on “self-management with sincerity and effectiveness”
    The Yinge Family have declared that the “self-management with sincerity and effectivess” is the origins of the company’s competition and the “sancheng” (sincerity, loyalty andcredit) and “Sanxiao” (benefit, efficiency and result) are the core of the staff’s values.

The basic content
  The so-called “self-management with sincerity and effectiveness” means that, taking as the spiritual connotation the sincerity (among the staff), the staff’s loyalty to the enterprise and the credit (the enterprise’s credit to the investors and clients) and taking as the material connotation the successive transform from the benefit, efficiency and result, the rules and regulations are independently made at the level of workshops and offices, which will thoroughly carry out the leaders’ management idea and fully express the staff’s wishes in the centralized way to reduce the non-effective action, trying to realize the management with non-effective action reduced to zero.

Three connotations
The political connotation means that “self-management with sincerity and effectiveness” is the concrete practice of the state-owned enteprprises with large-scale and medium scale implementing the “three representatives”.
The “Cheng” symbolizes the direction of the enterprise culture; “Xiao” reflects the developing requirements of the enterprise’s advanced production capacity; The “self-management” represents the fundamental interests of the broad staff.
The economical connotation means that the crux of “self-management with sincerity and effectiveness” is that the action should be valued with result.
The cultural connotation shows that “self-management with sincerity and effectiveness” is the fruit from the combination between the Chinese traditional culture and the modern theory on enterprise management.

Operating requirements
Two kind of thinking: the open thinking pattern and innovative thinking pattern
Three successes: the success on management to be decided by the medium carder; the success on production to be decided by the technical workers; the success on sales to be decided by the terminal clients
Four transforms: the transform from the system of traditional enterprise to that of modernized enterprise; the transform from the finance of keeping accounts to the modernized financial operating; the transform from traditional selling to the modernized marketing; the transform from the mandatory management to the “self-management with sincerity and effectiveness”.
 

Operating stage
The “self-management with sincerity and effectiveness” is to exploit the company’s potentialities on the three aspects (person, machinery and technology) at the present, and to eliminate the non-effective action in the end. For the operation, it is divided into four stages:
The first stage: self-regulation
The second stage: self-innovation
The third stage: system innovated
The fourth stage: the idea formed
The management target, concrete requirements and the content of the “self-management with sincerity and effectiveness”.
 

The content on the “self-management with sincerity and effectiveness”.
The so-called “self-management with sincerity and effectiveness” means that, taking as the spiritual connotation the sincerity (among the staff), the staff’s loyalty to the enterprise and the credit (the enterprise’s credit to the investors and clients) and taking as the material connotation the successive transform from the benefit, efficiency and result, the rules and regulations are independently made at the level of workshops and offices, which will thoroughly carry out the leaders’ management idea and fully express the staff’s wishes in the centralized way to reduce the non-effective action, trying to realize the management with non-effective action reduced to zero.
 

Concrete requirements
1) “Cheng”
Being “Sincerity” means that the staff should be sincere to each other and living in harmony so as to form a united unit with fight.
Being “loyalty” means that each staff should be loyal to the enterprise and be consistently loving the enterprise. The more difficult for the enterprise, the more valuable the loyalty is.
In this way, the enteprise will overcome the difficulties and extricate herself from a predicament to reach brilliance.
Being “credit” means the companies listed on the securities market should be responsible for the stockholders and be normally operating through proper channel and legal ways. With the profits properly got, the confidence will be won for thestockholders, the clients, the suppliers, the staff and society, without gambling with the assets of the stockholders and staff.
2) “Xiao”
Being “Benefit” means that all actions should bring about good benefit no matter it is the political, the economical or the social. All the enterprise’s actions are aiming at getting economic profits and non-effective actions should be eliminated.
Being “efficiency” means that, to enlarge the benefit of all actions as much as possible, the output of unit time, the product qualified rate of unit time and the success rate of the talks with the clients should be raised with the consumption of unit product and friction among workshops and devisions reduced.
Being “result” means that all management actions must be firstly focusing on benefit and on the basis of it, the efficency for benefit should be raised. And with the benfit and efficiency guaranteed, the result will be comprehensively appraised in the end.
3) “self-making decisions”
It means that, under the instruction of the enterprise leaders, the offices and workshops will independently make regulations and rules, with every staff expressing their ideas and opinions. On the basis of common idea from centralizing the opinions from the most workers, the complete rules and regulations of the company will be made. On carrying out the rules and regulations, the joint liability will be shouldered by the members of every production team, from which, the regulations concerning rewards and disciplinary sanctions will be made to ensure the implementation of rules and regulations.
“Cheng” implies thought, spirit and culture.
“Xiao” implies action, material and result.
“Self-making decisions” implies fully trust, conscious activity and the combination between management and self discipline.
 

Management target
With the “self-management with sincerity and effectiveness” popularized, the good tendency “being ashamed for dishonesty; upset for non-effective; taking as one’s duty the active participation” will be prevailed among the staff, which will reduce the non-effective action and realize the management target with non-effective action reduced to zero.


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